ParticipACTION: Emojis

January 15, 2016Filed under Film and Public Interest, NGO

Kids today don’t play like they used to. Yet this time the focus isn’t on kids themselves, but rather on the activities that kids have abandoned in favour of screen time. Created by Zulu Alpha Kilo, the spots boil the campaign’s “screen time is taking away play time” message down to one powerful visual: forgotten recreational balls wearing sad emoji faces. The spot reveals how each ball has been left by its lonesome in an empty field of play.

Advertising Agency:Zulu Alpha Kilo, Toronto, Canada
Creative Director:Zak Mroueh
Writer:George Ault, Jon Taylor
Art Director:Andrea Romanelli
Agency Producer:Tara Handley
Print Producer:Kate Spencer
Account team:Robyn Morrissey
Strategic Planner:Emma Brooks
Clients:Rachel Shantz, Rebecca Jones
Production House:Circle
Director:Tom Feiler
Production House Producer:Karen Tameanko, Laurence Payne
Director Of Photography:Tom Feiler
Video Post Facility:Zulubot
Editing Company:Zulubot
Editor:Mike Headford
Compositor:James Andrews, Smith
Online:James Andrews, Smith
Licensing Music House:Eggplant
Producer:Nicola Treadgold
Audio Mix:Zulubot
Engineer:Jared Kuemper
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