Irish Wind Energy Association Wind Energy: The Power to Power Ourselves

January 09, 2016Filed under Film, Online, Other and Electronics, Technology

Irish Wind Energy Association harnesses the power of JFK to highlight the opportunities for renewable, self-sufficient energy production. Global creative agency, Rothco, has created a campaign on behalf of the Irish Wind Energy Association (IWEA) to highlight to the people of Ireland that they have the power to power themselves. 

It comes as a shock to most that Ireland is one of the most energy dependent countries in Europe, yet it already has the means to secure its energy future for generations to come with renewable energy. Currently they produce only 15% of their energy domestically with a staggering 85% of energy needs imported. 

Through the words of John F. Kennedy, spoken to the people of Ireland during his visit in 1963 - and powerful images from the real people and landscapes of Ireland – the campaign gives the audience an understanding of their real potential as a country, aiming to get the nation behind their ability to power themselves. It’s a message of hope and optimism grounded in real facts.

Advertising Agency:Rothco, Dublin, Ireland
Art Director:Jonathon Cullen
Copywriter:Connor O’Hare
Account Director:Aedamair Cassidy
Agency Producer:Al Byrnes
Photographer:Alex Telfer
Post Production:Windmill Lane
press ‹ on your keyboard
press › on your keyboard
Ads by the same Agency