Irish Wind Energy Association harnesses the power of JFK to highlight the opportunities for renewable, self-sufficient energy production. Global creative agency, Rothco, has created a campaign on behalf of the Irish Wind Energy Association (IWEA) to highlight to the people of Ireland that they have the power to power themselves.
It comes as a shock to most that Ireland is one of the most energy dependent countries in Europe, yet it already has the means to secure its energy future for generations to come with renewable energy. Currently they produce only 15% of their energy domestically with a staggering 85% of energy needs imported.
Through the words of John F. Kennedy, spoken to the people of Ireland during his visit in 1963 - and powerful images from the real people and landscapes of Ireland – the campaign gives the audience an understanding of their real potential as a country, aiming to get the nation behind their ability to power themselves. It’s a message of hope and optimism grounded in real facts.
Art Director:Jonathon Cullen
Account Director:Aedamair Cassidy
Agency Producer:Al Byrnes
Post Production:Windmill Lane