On the 12th of January Jacob Kangholz was found dead in one of the main streets in Denmark. Hundreds of people passed him by without noticing. Jacob was homeless. And invisible. Homeless organization HUS FORBI set out to create awareness about the heart breaking fact that people ignore the homeless. We created a fake movie trailer, which people are more likely to watch than a film about homeless people. It ran in cinemas among other trailers.
Creative Director:Nicolai Stahl
Art Director:Claus Collstrup, Daniel Simon
Copywriter:Claus Collstrup, Emil Nørlund
Production Company:The Wœrks