What best way to start 2016 than by helping out those who need help the most? French community service association « Deuxième Marche » (whose purpose is to help the homeless), assisted by independent advertising agency Gloryparis, offered to put forward those who need help the most at this time of the year, homeless people. The objective is to make them more visible by enabling them to express their dearest wish for 2016. With this project, Deuxième Marche wants to encourage people to lend them a helping hand and help make their wishes come true.
Creative Director:Arnaud le bacquer & Hugues Pinguet
Art Director:Jacques Caldray, Maxime Fiorucci
Video:Laurent Stinus, Nastasia Tepeneag
Video Editing:Marie-Pierre Dury, Gabriel Bonnefond
Production Company:La Pac
Pr:Allison+Partners, Sophie Liebermann
Social Media Strategy:FLamefy