BIC Evolution Pencil: The Secret

January 22, 2016Filed under Promo and Office Equipment

You've been invited to a meeting of parents at the school your child is attending , but in reality it was to do the same test that your child was doing in the next room. How do you think would do? This social experience really happened with the Santo Amaro College parents, in Rio de Janeiro, Brazil.

Advertising Agency:Y&R, São Paulo, Brazil
Creative Director:Rui Branquinho
Head of Digital and Innovation:Pedro Gravena
Creative:Thiago Espeche, Ronaldo Fonseca, Rafael Goulart, Rui Branquinho
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