Ayuda en Acción: Candidates to Poverty

January 09, 2016Filed under Print and Public Interest, NGO

2 million children in Spain are not guaranteed access to a basic nutrition and live in homes where both parents are unemployed. These children will not have a full and decent personal development. Along with Ayuda en Acción, in Kitchen we have created the #CandidatosalaPobreza campaign so that in a year in which politicians have not stopped talking about the elections, these 2 million kids, candidates to poverty, are not neglected.

Advertising Agency:Kitchen, Madrid, Spain
Executive Creative Director:Iñaki Bendito, Jose Carnero
Creative Director:Yeray Cerpa, Gema Arias
Art Director:Zoe Barceló
Copywriter:Gema Arias
Account Executive:Inma Ortega
Production Company:Somos5
Director:Pablo Arreba.
Photographer:Anton Goiri
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