Urban Ministries of Durham: Your Doorbell Rings

December 02, 2015Filed under Online and Professional Services

If a man dressed in ragged clothes who says he’s been living in the woods rang your doorbell, would you let him use your shower? Make him a snack? Recommend him at work? That’s the situation users of a short and powerful interactive experience at YourDoorbellRings.com face. 

Visitors are prompted to answer a ringing doorbell and asked several yes-or-no questions about their response to the homeless man at their threshold. 

The final page of this experience built by McKinney reminds users that Urban Ministries of Durham says yes to every question, every time their doorbell rings. From there, users can donate to UMD, the suggested amount varying depending on how they answered the questions, or shop from UMD's Amazon wish list.

Advertising Agency:McKinney, USA
Chief Creative Officer:Jonathan Cude
Gcd:Jenny Nicholson
Copywriter:Jenny Nicholson
Art Director:Alex Nassour
Account Supervisor:Lindsay Barnes
Director Of Interactive Production:Nora Mishriky
Broadcast Producer:Nick Brenton
Frontend Developer:Beth Mcknight
QA Specialist:Joseph Levinski
Media Supervisor:Katie Swicegood Fulp
Senior Print Producer:Suzanne Rotchford
Proofreader:Kevin Grealey
Insights & Analytics:Tanner Frevert
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