The #kuzniarsnout (original: #ryjkuzniara) campaign pays attention to instantly growing problem of Internet hate speech.
Jaroslav Kuzniar, the face of our campaign, is the most hated Polish journalist. We collected more that 4500 insulting comments, dirty words, and brutal attacks about him and chose several ones to show them in the film.
We presented Internet hate as a humiliating and destroying power that leaves visible and lasting marks in a real life. It concerns not only celebrities, but every Internaut. And it is a verbal violence, so – think it over before you are going to insult anybody.
The campaign was launched on 27th November 2015 and it’s being conducted on the Internet, OOH, radio, and social media.
The #kuzniarsnout campaign is delivered by Polish Stop Hating Association. It fights homophobia, xenophobia, racism, anti-Semitism, and any other form of hatred.
Creative Director:Zuza Duchniewska-Sobczak, Maciek Waligora
Art Director:Nina Peret, Dawid Bogucki
Account Manager:Iwona Maksylewicz, Dawid Kazmierczak
Agency Producer:Elzbieta Mielcuch
Makeup Artist:Paula Celinska
Producer:Maja Ajnenkiel, Michal Majewski