Hellenic Duty Free Shops: Santa on Duty

December 19, 2015Filed under Online and Other

With Christmas approaching, Hellenic Duty Free Shops have created a special activation, to give presents to their fans, and that’s how “Santa on Duty” came to life. Santa Claus, who travels to Greece in order to fulfill his duty like every other year, offering Christmas gifts! His sack is packed with 27 exquisite luxury brand perfumes, bought from the Hellenic Duty Free Shops, plus two flight tickets, a special offer from Aegean Airlines. The only thing users have to do in order to win 1 of the 28 amazing gifts, is to visit the microsite and “tell” Santa which European capital they want to visit. Depending on each user’s answer, Santa suggests the perfect gift to accompany their choice. Users have the opportunity to share the experience with their Facebook friends.

Advertising Agency:Socialab, Athens, Greece
Creative Director:George Paschalidis
Art Director:Tonia Loran
Copywriter:Irini Georgi
Account Manager:Nancy Papadimitriou
Account Director:Tasos Veliadis
Designer:Tonia Loran, Loukas Roussos
Photographer:Maria Sita
Production Company:Art Production
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