Bleacher Report Sports Alphabet: Blackalicious

December 04, 2015Filed under Online and Recreation, Leisure, Sports
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Full-service agency barrettSF has developed its first work for Bleacher Report, a division of Turner Sports, bringing rap duo Blackalicious into the studio to remix their iconic “Alphabet Aerobics” hit with new sports lyrics, and turning the resulting track into an animated music video. barrettSF won the account this summer, and this will be Bleacher Report’s first foray into brand advertising. Just like the original “Alphabet Aerobics,” Blackalicious’s new “#SportsAlphabet” rap intensifies in speed as it runs through the ABCs, now riffing on football, basketball and everything else sport. From Bleacher Report’s General Manager, Dorth Raphaely: “The Bleacher Report brand is getting bigger and louder, so we wanted to create a spot that was... big and loud.” Gentlemen Scholar stepped up to animate the music video with 26 different styles, one for each letter of the alphabet. Everything from alley cats serving up alley oops to each other for “A,” to a 3D hockey goon getting a puck through his mouth for the letter “G.” “This project is about collaboration and risk,” says Pete Harvey, Executive Creative Director of barrettSF. “Bleacher Report is sticking themselves out there with a film that rewrites the sports alphabet, and asked us, alongside Gentlemen Scholar, to surprise people with the execution.”

Advertising Agency:barrettSF, San Francisco, USA
Executive Creative Directors:Pete Harvey & Jamie Barrett
Associate Creative Director:Brad Kayal, John-Patrick Rooney
Senior Copywriter:Jake Reilly
Art Director:Byron Wages, Jordan Lyle
Senior Producer:Nicole Van Dawark
Producer:Patrick Wilkinson, Nikki Maniolas, KC Dossett
Associate Producer:Charlotte Dugoni, Nicole Smarsh
Managing Director:Patrick Kelly
Account Director:Molly Warner
Production Company:Gentleman Scholar
Directors:William Campbell & Will Johnson
Executive Producer:Jo Arghiris, Lauren Mask
Head Of Production:Rachel Kaminek
Cg Supervisor:Tim Hayward
Design:Trevor Conrad, Chris Finn, Sarah Beth Hulver, Jordan Lyle, Macauley Johnson, John-Patrick Rooney, Calla Donofrio, Hana Eunjin Yean
2D Animation:Chris Finn, Sarah Beth Hulver, Jordan Lyle, Macauley Johnson, John-Patrick Rooney, Shawn Kim
Cel Animation:Tristan Balos, Taik Lee, Stephanie Simpson, Harry Teitelman
Character Animation:Blake Beynon, James Lane
Sound Design:Barking Owl
Sound Designer:Michael Anastasi
Creative Director:Kelly Bayett
Audio Mix:One Union Recording
Engineer:Matt Zipkin
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