The project had the aim to arouse interest about the breakdance world finals event “Red Bull Bc One” that took place in Rome last Saturday 14th November. The video is a journey in the world of physics and sport to get closer to Red Bull athletes amazing performances with a scientific method. Main character of the video is Cico, an Italian bboy and Red Bull athlete, that tells us about his history and his world record move: the “Ninety Ninety”. Data collection was made by Brain, an Italian Startup, thanks to their complete set of sensors designed for action sports.
Creative Director:Livio Basoli, Lorenzo Picchiotti
Art Director:Luca Riva
Copywriter:Nicolò Carrassi, DANIELE CASTROGIOVANNI
Motion Grapher:GABRIELLA CARDILLO
Executive Producer:Iván Merlo