Hemorio Institutional: Hemopics

November 24, 2015Filed under Online, Mobile, Other and Public Interest, NGO
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In order to receive more blood donations to Hemorio during the National Volunteer Blood Donor Week, which takes place from 23rd to 27th November, it was created the “Hemopics” – a photo mobile app that applies a filter into the images according to the proportion of blood supplying at Hemorio. Through the app, when users take a picture, it will appear the level of blood supplying, encouraging all of their followers to participate by sharing photos on their social network.

Advertising Agency:MullenLowe, Sao Paulo, Brazil
Creative Director:Eduardo Salles
Art Director:Felipe Paganoti
Copywriter:Carolina Avena, Eduardo Salles
General Creative Director:José Borghi
Producer:Mundo da Lua
Director:Decio Savelli
Sound:Studio Nova Onda
Artbuyer:Leonardo Lino
Images:Istockphoto
Interactive Content Producer:Actiolab
Digital Project Manager:Luis Alves
Media Team:Sandra Sartie, Patricia Cunha, Diogo Bardasson, Domitila Lourenço, Tatiane Gomes
Account team:Karen Varela, Igor Binder, Katarina Nunes
Client Approval:Marcos Araújo, André Jacob, Laila Sena, Gustavo Crivella, Ronan Cortes, Cristiano Gomez
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