Hemorio Institutional: Hemopics

November 24, 2015Filed under Online, Mobile, Other and Public Interest, NGO

In order to receive more blood donations to Hemorio during the National Volunteer Blood Donor Week, which takes place from 23rd to 27th November, it was created the “Hemopics” – a photo mobile app that applies a filter into the images according to the proportion of blood supplying at Hemorio. Through the app, when users take a picture, it will appear the level of blood supplying, encouraging all of their followers to participate by sharing photos on their social network.

Advertising Agency:MullenLowe, Sao Paulo, Brazil
Creative Director:Eduardo Salles
Art Director:Felipe Paganoti
Copywriter:Carolina Avena, Eduardo Salles
General Creative Director:José Borghi
Producer:Mundo da Lua
Director:Decio Savelli
Sound:Studio Nova Onda
Artbuyer:Leonardo Lino
Interactive Content Producer:Actiolab
Digital Project Manager:Luis Alves
Media Team:Sandra Sartie, Patricia Cunha, Diogo Bardasson, Domitila Lourenço, Tatiane Gomes
Account team:Karen Varela, Igor Binder, Katarina Nunes
Client Approval:Marcos Araújo, André Jacob, Laila Sena, Gustavo Crivella, Ronan Cortes, Cristiano Gomez
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