Ford: Don't Like and Drive Posts

November 20, 2015Filed under Online, Mobile, Automotive and Public Interest, NGO

Created by Blue Hive Brazil and team Detroit, Ford Motor Company published, in their global profile on Instagram, a campaign that raises awareness on the dangers of using social networks while driving. On the posts, the famous instagram heart is already on the picture, covering pedestrians, bikers, children and pets crossing the streets. The message explains: Don’t like and drive.

Advertising Agency:Blue Hive, Sao Paulo, Brazil
Client:Ford Motor Company
Global Creative Director:Toby Barlow
Executive Creative Director:Vico Benevides
Creative Directors:Rodrigo Strozenberg, Arnaldo Boico
Copywriter:Alexandre Giampaoli
Art Director:Chico Medeiros
Photographer:Regis Fernandez
Social Publisher:Lauren Kelley
Social Strategy:Ryan Belanger
Publishing Manager:Jennifer Wright
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