Trabant 601: Pure driving

October 29, 2015Filed under Outdoor, Print and Automotive
views
0
comments

The Trabant 601 is a classic from former Eastern Germany. 25 years after the last one was shipped, the "Trabi" is back. For a fictional re-launch of 601 pieces of the 601, this campaign that looks at the many weaknesses of the car in an ironic way, was launched.

Advertising Agency:Institute of Design, Düsseldorf, Germany
Creative Director:Kaj-Thorbjörn Gebhardt
Art Director:Kaj-Thorbjörn Gebhardt
Copywriter:Kaj-Thorbjörn Gebhardt
Illustrator:Kaj-Thorbjörn Gebhardt
3d:Humster 3D
Instructor:Jochen Smidt
Prev
press ‹ on your keyboard
press › on your keyboard
Next
:|