Kids love to crash toy cars. But what happens if they can’t? In order to promote the Brake Assist System PLUS, Mercedes-Benz installed super strong magnets inside toy cars, and delivered them to people with the highest safety demands: families. To show them live at home a system that avoids crashes – hated by kids, loved by adults.
Managing Director:Thimoteus Wagner
Creative Directors:Markus Kremer, Thomas Heyen
Art Directors:Christian Baur, Simon Hattrup, Victoria Walter
Graphics:Benedikt Gaideczka, Sebastian Hölzer, Sonja Schäfer
Account:Andreas Ernst, Julian Pankratz, Carmen Bayer
Post Production:Nhb Berlin
Producers:Robert Tewes, Marion Dopfer