Melanoma Institute Australia: Stop the Spread

October 30, 2015Filed under Media, Outdoor and Other

Stop the Spread is a digital panel outdoor campaign that demonstrates how every donation gets real results in real time. The digital panel displays a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go. The melanoma cell animation reacts to each donation by shrinking down considerably before it starts growing again. If multiple people tap and make a donation, the melanoma continues to die away until it's barely there.

Advertising Agency:Disciple Communications, Sydney, Australia
Executive Creative Director:Pete Buckley, Tim Brown
Art Director:Peter Defries
Copywriter:Alan Wilson
Designer:Ilya Aronovich
Account Director:Surungi Hohol
Account Executive:James Arnold
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