We were tasked to create a new logo to introduce McDonald's new free phone charging service to their customers. The design we created is based around a simple battery icon, with a twist that links neatly back to the brand. The logo is used in large and small formats around restaurants, reminding customers of the service in a clear, and relevant way.
Creative Director:Darren Keff, Phillip Meyler
Art Director:Lewis Beaton
Designer:Marc Donaldson, Allison Ball