Being the CEO of one of the leading advertising agencies in the world does not stop one from making a bold move. With a lot of humour, Maurice Lévy agreed to send his application to Hugues Pinguet and Arnaud Le Bacquer, creative duo and founders of the up-and-coming independent French agency, Gloryparis. The witty tagline “Sometimes, you need a breath of fresh air” is an invitation for advertisers to go and seek out new challenges. With Maurice Lévy’s off-the-wall contribution, Gloryparis hopes to encourage brands to give the young agency a try.
Creative Directors:Hugues Pinguet, Arnaud Le Bacquer
Art Director:Gabriel Bonnefond