2K Games Video Game: Book of Austin – Bonfire

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Advertising agency barrettSF has created a new ad for the much-anticipated WWE 2K16 video game for client 2K, which was released on October 27 in the U.S. "Bonfire" depicts the WWE's biggest stars as they contemplate haunting matches and rivalries of the past. With the voices of their enemies echoing in their heads, the stars each take a relic of these rivalries and toss it into the conflagration. When everything has been torched, the spot takes a turn and their redemption begins. "No one speaks, but there are a thousand stories happening at once in ‘Bonfire’—which makes sense for WWE 2K16,” says barrettSF Associate Creative Director, Brad Kayal. “Whatever storyline you want to rewrite, in whatever fashion, this game is your chance." WWE 2K16 is available on the PlayStation®4 and PlayStation®3 computer entertainment systems, as well as Xbox One and Xbox 360.

Advertising Agency:barrettSF, San Francisco, USA
Executive Creative Directors:Pete Harvey, Jamie Barrett
Associate Creative Director:Brad Kayal
Senior Copywriter:Brad Phifer
Senior Producer:Nicole Van Dawark
Managing Director:Patrick Kelly
Account Director:Brittni Hutchins
Account Manager:Jillian Gamboa
Senior Proofreeder:Sue Pleix
Production Company:Acne
Director:Anders Jedenfors
Executive Producer:Rania Hattar, Line Postmyr, Lauren Mask, Harry Calbom
Ceo:Line Postmyr
Line Producer:Taylor Pinson
Production Designer:Joshua Strickland
Editorial:BRONTOSAURUS!
Editor:Nathan Laver
Music & Sound Design:Walker
Composer:Nicholas R. Wright
Sound Designer:Nicholas R. Wright
Music Producer:Genevieve Vincent
Audio Mix:One Union Recording
Engineer:Eben Carr
Animation:The Academy
Creative Director:David Viau
Producer:Guti Rosado
Finishing:Everson Digital
Smoke Artist:Mark Everson
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