WWF: Digital Doomsday

September 11, 2015Filed under Media, PR, Integrated, Online, Mobile, Media, Publications, Other, Games, Toys and Education

Kids today care more about their digital worlds than our real world. So how do we inspire a new generation to understand that we all have an impact on our planet and an effect on its health. By hijacking the game with over 100 million players all over the world and teach the kids about the importance of conservation.

Advertising Agency:Miami Ad School, New York, USA
Art Director:Joanna Sjostrand
Copywriter:Mayra Núñez, Locki Choi
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