Coca-Cola: Native names

September 08, 2015Filed under Media, Promo and PR
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The Share a Coke campaign, despite being a worldwide success, did not encompass native names in many countries, especially in Latin America. The initiative was especially welcomed with enthusiasm in Peru. Still, being a country with huge cultural diversity, a lot of names, specially native ones, didn’t get the chance to be part of it.
 
To extend this initiative, enabling everyone to have their names printed in a Coca Cola bottle,  created a campaign that invited the Quechua people to join the celebration.

Advertising Agency:McCann, Lima, Peru
CCO:Mauricio Fernandez-Maldonado, Nicolas Romano
Copywriters:Tyto Delgado, Roberto López
Account Vp:Andrea Rosselló
Account Director:Eleni Polizogopulos
Production House:Tunche Films
Producer:Carla Dextre
Sound Production:Sin Anestesia
Client Approval:Isabel Briseño
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