When you're hungry, you can not think of anything. And it can cause a lot of problems. Following this line of reasoning, this campaign is used this "hook" in a humorous way. Two situations were created: A affair of a beautiful woman on a beach and a job interview, where the protagonists are hungry and can not think of anything else, except in food, wasting great and rare opportunity.
Creative Director:Ale Torres
Art Director:Eduardo Basque, Igor Freitas, Luan Almeida, Henrique Westin
Producer:Suzana Demetrio, Fernanda Saijo