NRG: The power behind the plug

August 02, 2015Filed under Online and Other

The campaign seeks to illustrate how people react when they actually take a moment to think about where their power comes from. The goal of the film and campaign is to encourage every American to actively and consciously think about energy, how electricity is generated and their energy choices.


Advertising Agency:Droga5, New York, USA
Creative Chairman:David Droga
Chief Creative Officer:Ted Royer
Executive Creative Director:Neil Heymann
Creative Directors:Rick Dodds, Steve Howell
Copywriter:German Rivera Hudders
Art Director:J.J. Kraft
Chief Creation Officer:Sally-Ann Dale
Head Of Broadcast Production:Ben Davies
Executive Broadcast Producer:Matt Nowak
Integrated Production Business Manager:Matt Friday
Global Chief Strategy Officer:Jonny Bauer
Head Of Strategy:Chet Gulland
Group Strategy Director:Harry Roman
Strategy Director:Dan Wilkos
Communications Strategist:Elsa Stahura, Parks Middleton
Social Strategy Director:Tom Hyde
Senior Social Strategist:Calvin Stowell
Social Media Manager:Kimmy Helling
Senior Data Strategist:Seth Mills
Data Strategist:Michelle Pliskin
Group Account Director:Matt Ahumada
Account Director:Kristoffer Aldorsson
Account Manager:Michelle Villarreal
Project Manager:Connor Hall
Designer:April Pascua
Senior Interactive Producer:Benny Goldman
Production Company:Stink
Director:Kosai Sekine
DoP:Dimitri Karakatsanis, Michael Svitak
Executive Producer:James Cunningham, Kristyn Wagenberg
Producer:Scott Pourroy, Taylor Colbert, Mandy Harris
Editorial:Lost Planet
Editor:Charlie Johnston
Post Production:The Mill
Ep:Sean Costelleo
Head Of Production:Sean Costelleo
Colorist:Michael Rossiter
Vfx Supervisor:Jade Kim
2d Lead Artist:David Forcada
2d Artist:Heather Kennedy
Sound:Jodi Levine, Heard City
Sound Design:Tim Barnes
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