2015 MTV Video Music Awards: Miley

August 14, 2015Filed under Online and Media, Publications
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For the 2015 MTV Video Music Awards, MTV put up green-screen content all around the country. Green-screen billboards. Green-screen TV ads. Green Screen social media posts. Then http://www.mtvvma.net allows people to download any and every campaign asset file and create art out of it. By posting it to their social channels with #VMAs, their art has a chance to replace all the green-screen media in advance of the show.

Advertising Agency:MTV in-House
Director:Reed+Rader
Interactive Production:Jam3
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