Yatra.com: Budget Travels

July 07, 2015Filed under Print and Transport, Tourism

A set of three print layouts was created. The idea behind this creative campaign was inspired by a simple insight that when on a budget, one tends to look for cheaper and easier options to draw the maximum benefits. To creatively showcase the solution, we drew our inspiration from wild birds and animals. We chose three animals, hippo, rhino and water buffalo and three birds. As we all must have seen, or come across, certain species of birds sit on some animals and peck on their backs. They do so because they feed on ticks and insects which stick to the skin of the animals. These little insects are foods for the birds. Apart from getting free meals, these animals also become a place for the birds to take some rest. In short, these animals not only offer the birds a well-earned rest but also an easy and convenient place to find their food without having to hunt for them.

Advertising Agency:McCann, Mumbai, India
Creative Director:Subhashish Datta, Navajyoti Pegu
Art Director:Rahul Dutta
Copywriter:Jyotirmoi Deb
Illustrator:Leandre Hounnake
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