Collingwood Elvis Festival: Belt

July 31, 2015Filed under Print and Recreation, Leisure, Sports

Collingwood Elvis Festival is the world’s largest Elvis celebration of its kind; attracting nearly 30,000 attendees. This year, to attract even more fans to the four-day event, Collingwood launched a campaign to prove that anyone can feel like Elvis. A series of out-of-home posters feature a cop, handyman and doctor in Elvis Presley-inspired bedazzled uniforms similar to what Elvis would wear for his shows. Additional work included ambient stunts, radio, a social media contest, and even an Elvis voice-activated garbage can that thanked passers-by for keeping the Elvis festival clean.

Advertising Agency:Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer:Zak Mroueh
Executive Creative Director:Ron Smrczek
Art Director:Allan Mah
Writer:Nick Asik
Designer:Omar Morson, Allan Mah
Studio Artist:Jamie Morren, Greg Heptinstall, Brandon Dyson
Agency Producer:Kari Macknight Dearborn
Account:Winnie Hsiao
Photographer:Jamie Morren
Michael Headford:Sound Engineer
Client:Town of Collingwood
Clients:Martin Rydlo
Costume Designer:Tess Barbieri, Allan Mah
Hand beading:Kari Macknight Dearborn, Winnie Hsiao
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