Unicef: Do Not Breastfeed In Public

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In Mexico the prejudice towards breastfeeding in public has made 64% of mothers not breastfeed. Since Mexico is last place for breastfeeding rates in Latin America, Unicef needed to throw a spotlight on this problem and provoke Mexican society to change prejudice into awareness. So, to promote breatfeeding we created a no-breastfeeding campaign.

Advertising Agency:JWT, Mexico City, Mexico
Vp Creative:Gabriel Vazquez
General Creative Director:Luis Gaitán
Head Of Art:Oscar Cuevas
Creative Director:Brenda Aviles, Mariel Blanco, Auber Romero
Art Director:Ana Segurajáuregui, Ilse Nuñez, Hasael Fonseca
Copywriter:Juan Barreto, Alexandra Garelli, Alejandro Suárez
Account:Denise Pérez, Luisa Navarro, Diego Morones
Planning Director:Sofia Ontiveros, Carolina Rubianogroot
Digital Planner:Elisa Márquez, José Oliva
Agency Producer:Sebastián Zash
Production Company:Unidad 59
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