In a world where people are always busy, most couples cannot spend as much time together as they would like. Thinking about it, the agency GRITO (www.grito.cc) and Sorvete Itália, an ice creamery from Rio, created a different way of uniting couples in the middle of the day: if you cannot stop everything and go to your love, Sorvete Itália takes your bite there. Placing their product on the center of the action, the brand managed to surprise, excite and create a moment of connection between the couples. The Shared Popsicle action took place in the week of Valentine's Day (which in Brazil is celebrated on June 12).
Creative Director:Hugo Monteiro
Art Director:Hugo Agostinho
Production Assistant:Manoela Fiala