PG Tips: Monkey’s Monumental Mission

June 12, 2015Filed under Media and Non-alcoholic Drinks

Every Red Nose Day, celebrities take on huge, daunting challenges to raise money. We brought a beloved brand mascot – PG tips Monkey – to life in the real world. This animatronic Monkey took on a towering feat: climbing Europe’s tallest building. A 360 campaign, including hilarious film of the stunt, asked fans to support Monkey’s heroics by buying special packs. Case study:


Advertising Agency:HeyHuman, London, United Kingdom
Executive Creative Director:Bo Hellberg
Creative Director:Shnoosee Bailey
Art Director:Dai Roberts
Copywriter:Dave Mance
Production Company:Unit9
Director:Michael Sugarman
Producer:Elliot Tagg
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