MedcenterPrev Health Awareness: Mao-Tse, Stalin, Hitler, Charles Manson

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The idea was to use real pictures of familiar characters representing evil at certain times in history. (Charles Manson , Hitler , Mussolini , Stalin, etc ) . But these photos are not those the world knows . We use the photos of these famous men when they were children. This way , they represent the cancer still in the early stages , when it can still be won. An evil that is growing and which can , because of medical advances , be fought efficiently and defeated, bringing health to the patient. We tried to show that prevention is the best medicine against the cancer.

Advertising Agency:Grupo Rai, São Paulo, Brazil
Creative Director:Maurício Cavalcanti, Guilherme Fleury, Marcelo Delboux
Art Director:Marcelo Moura
Copywriter:Marcos Dyonisio
Illustrator:Willian dos SanTos Oliveira, Marcelo Moura
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