Kasperle Pictionary: CloudSketch

June 05, 2015Filed under Promo, Online, Mobile and Recreation, Leisure, Sports

Insight: All of us have played to imagine figures with the clouds. Idea: We wanted people to remember how easy it is to have some fun doing this, so we created Cloud Sketch, a game for kids and adults to draw inside of a 12 by 12 meters giant version of a Pictionary Frame Game, using nothing but their imagination and the clouds in the sky. Creative Execution: The giant Pictionary was placed in one of the most crowded parks in the city and it was raised to the sky with the help of a crane in a space where clouds were well appreciated. The Pictionary had a digital display for people to interact with it by using the hashtag #ISee (#YoVeo) which allowed them to show in it what they imagined inside the frame. Photos and blogs about the game were shared online and through the most popular social networks.

Advertising Agency:4am Saatchi & Saatchi, Guatemala
Insight:All of us have played to imagine figures with the clouds.
Chief Executive Officer:Guillermo Martínez 4am
Chief Operating Off:Marcelo Álvarez 4am
Creative Director:Carlos Escobedo, Otto Gramajo, Marco Ramirez
Copywriter:Mynor de León
Art Director:Haroldo Moreira, Axel Gómez, Dave Galdamez, Luis Ovando
Illustrator:Kevin Velásquez
Agency Producer:Giovanni Diaz
Social Media Content:Edgar Malbuzee Tobías
Btl Director:María Isabel Felipe
BTL Cordinator:Natalia Davis
Account Executive:Yomara Arnold
Producer:Luis Fernando Rocca
Photographer:Francisco Sandoval
Sound Engineer:Darío Machado, Ender Barrientos
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