Insight: All of us have played to imagine figures with the clouds. Idea: We wanted people to remember how easy it is to have some fun doing this, so we created Cloud Sketch, a game for kids and adults to draw inside of a 12 by 12 meters giant version of a Pictionary Frame Game, using nothing but their imagination and the clouds in the sky. Creative Execution: The giant Pictionary was placed in one of the most crowded parks in the city and it was raised to the sky with the help of a crane in a space where clouds were well appreciated. The Pictionary had a digital display for people to interact with it by using the hashtag #ISee (#YoVeo) which allowed them to show in it what they imagined inside the frame. Photos and blogs about the game were shared online and through the most popular social networks.
Insight:All of us have played to imagine figures with the clouds.
Chief Executive Officer:Guillermo Martínez 4am
Chief Operating Off:Marcelo Álvarez 4am
Creative Director:Carlos Escobedo, Otto Gramajo, Marco Ramirez
Copywriter:Mynor de León
Art Director:Haroldo Moreira, Axel Gómez, Dave Galdamez, Luis Ovando
Agency Producer:Giovanni Diaz
Social Media Content:Edgar Malbuzee Tobías
Btl Director:María Isabel Felipe
BTL Cordinator:Natalia Davis
Account Executive:Yomara Arnold
Producer:Luis Fernando Rocca
Sound Engineer:Darío Machado, Ender Barrientos