Fini Sour Gum: Sour Face Blue, Sour Face Yellow, Sour Face Pink

June 04, 2015Filed under Outdoor and Confectionery, Snacks
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Fini Beans is an irresistible candy. But, at the same time, it’s sour. To show this, it was created a series of posters made with crumpled paper, representing the face that the poster itself pulled, when it didn’t resist and ate Fini Beans.

Advertising Agency:MullenLowe, Sao Paulo, Brazil
Creative Director:Fernando Nobre, Fabio Brigido
Art Director:Fabio Brigido, Daniel Manzi
Copywriter:Tiago Moralles
Executive Creative Director:José Borghi, Fernando Nobre
Art Buyer:Gisele Miranda
Visual Artist:Carlo Giovani
Agency Producer:Walmir Coronate, Douglas Almeida
Account team:Priscilla Carvalho, Jessica Cardoso, Bruna Almeida
Planning:Gabriela Soares, Thaís Frazão, Raphael Zem
Client Approval:Manolo Cobian, Andrea Vasconcelos
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