Fini Sour Gum: Sour Face Blue, Sour Face Yellow, Sour Face Pink

June 04, 2015Filed under Outdoor and Confectionery, Snacks

Fini Beans is an irresistible candy. But, at the same time, it’s sour. To show this, it was created a series of posters made with crumpled paper, representing the face that the poster itself pulled, when it didn’t resist and ate Fini Beans.

Advertising Agency:MullenLowe, Sao Paulo, Brazil
Creative Director:Fernando Nobre, Fabio Brigido
Art Director:Fabio Brigido, Daniel Manzi
Copywriter:Tiago Moralles
Executive Creative Director:José Borghi, Fernando Nobre
Art Buyer:Gisele Miranda
Visual Artist:Carlo Giovani
Agency Producer:Walmir Coronate, Douglas Almeida
Account team:Priscilla Carvalho, Jessica Cardoso, Bruna Almeida
Planning:Gabriela Soares, Thaís Frazão, Raphael Zem
Client Approval:Manolo Cobian, Andrea Vasconcelos
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