Every brand can dream of a better world. This is the one envisioned by Dr Giorgini: the new spot guides us through a world where Hollywood bad guys instantly discover their sweeter more innocuous natures. A fascinating story, where even Wagner’s Valkyries of the soundtrack cradle us into blissful sleep as their battle-cry is transformed into a lullaby, reminding us that we all have within us an immense power to make the world a more peaceful place. Perhaps with the help of relaxing herbal infusion a day, every day. Shot in black and white to further highlight its cinematic references, the spot was entirely street-cast, revealing unexpected talent among non-professionals who proved perfect for their roles.
Executive Creative Director:Stefania Siani, Federico Pepe
Creative Director:Andrea Jaccarino, Emanuele Viora
Art Director:Andrea Jaccarino, Federico Pepe
Color Correction:Daniel Pallucca