This powerful film 'The Last One' features real women with breast cancer speaking frankly about the realities of the disease which may one day take their lives. It also highlights Breast Cancer Now’s ambition that, if we all act now, breast cancer will have taken its last life by 2050.
Advertising Agency:RKCR Y&R, London, United Kingdom
Creative Director:Psembi Kinstan, Alice Burton
Art Director:Psembi Kinstan, Alice Burton
Copywriter:Psembi Kinstan, Alice Burton
Creative Director:Psembi Kinstan, Alice Burton
Art Director:Psembi Kinstan, Alice Burton
Copywriter:Psembi Kinstan, Alice Burton
