Biocoop: The Most Eco-Friendly Campaign Ever

June 11, 2015Filed under Media, PR, Food and Public Interest, NGO

Biocoop is the first retailer of organic food in France. It has been founded by farmers and consumers truly committed to a greener and more responsible planet. Biocoop asked us to raise awareness about their uncompromising ethics and philosophy. Our campaign needed to stay true to their DNA.

The idea was to produce the first eco-friendly integrated campaign ever.

We had to rethink every single production detail from scratch and find green innovative ways to address every touchpoints.

Plane transportation, use of actors, postproduction or digital retouching were banned. We took special care to control the origins and compositions of all devices, built some of them when needed, reused old techniques to shoot prints and films, and invented new ones on the Internet and social networks.

Global overview:
7,312 total tweets by 5,733 users
10,421,251 impressions on Twitter only
98 % positives mentions
+ 156 000 visits on Twitter profile
1455 tweets including the word «genius»

Advertising Agency:Fred & Farid, Paris, France
Chief Creative Officers:Fred & Farid
Executive Creative Directors:Benjamin Marchal, Olivier Lefebvre
Copywriter:Noé Sato
Art Director:François Claux
Assistant Art Director:Alexandre Jegou
Digital Art Director:Rémy Gendre
Head Of Social:Matthieu Bouilhot
Brand Supervisor:Patrick Marguerie, Maéva Selami
Account Supervisor:Emmanuel Ferry
Account Manager:Joy Arfi
TV Producer & Art Buyer:Adélaïde Samani
Print Producer:Julia Durey, Olivier Lepaire
Digital Producer:Domitille Doat, Jim Tran, Benjamin Bouzerau-Levy
DoP:Zach Spiger
Photographer:David Ledoux
Typographer:Aleksi Cavaillez
Photo developer:Paul Feton
Media Strategist:Julien Levêque, Lauren Godet
Production Company:Continental Productions
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