WWF Japan: The Panda Font Project

May 21, 2015Filed under Design and Public Interest, NGO

Pandas are one of the most adored animals in the world, but with only 1600 left in the wild they’re almost extinct. WWF Japan briefed us on a campaign to raise awareness and generate donations for the Giant Panda program. They wanted a non-traditional campaign that would bring the Panda's plight into our daily lives in a light-hearted way. Our solution: The Panda Font. A font made by Pandas for Pandas.

Advertising Agency:Ogilvy & Mather, Tokyo, Japan
Chief Creative Officer:Ajab Samrai
Creative Director:Federico García
Art Director:Akihiko Ono
Typographer:Akihiko Ono
Web Designer:JK Chekpo
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