WWF: Families on the verge of extinction

May 20, 2015Filed under Direct Marketing, PR, Online and Public Interest, NGO
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To activate Belgians to donate money for endangered tigers, we addressed ourselves to people who know what it feels like to be on the verge of extinction: People with family name on the verge of extinction.

Advertising Agency:Famous, Brussels, Belgium
Creative Director:Katrien Bottez
Art Director:Diederik Jeangout
Copywriter:Pieter Claeys
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