We Save Lives Weed Advisor: Weed Advisor

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With the legalization of marijuana on the rise in the United States (23 states and Washington, DC have all legalized it in some form or another), there is a need to educate legal consumers of the product on the hazards of driving while under its influence. To address this issue we created WEED ADVISOR. A regular rolling paper produced with a non-toxic printed design of a car crash that animates when rolled. Then we headed out to Denver-CO on the week of 4/20 and distributed it to consumers.

Advertising Agency:Bravo/Y&R, Miami, USA
Chief Creative Officer:Claudio Lima
Creative Director:Carmelo Rodríguez, Willy Lomana, Pedro Pinhal
Art Director:Jesselle Valdes, Carmelo Rodríguez
Copywriter:Loipa Ramos, Willy Lomana
Producer:Carmen Navarrete
Post Production:The CutClub
Sound Studio:Elastik Music
Production House:Espirito Santo
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