Vida Mujer: Vida Mujer: Don't die for me

May 06, 2015Filed under Direct Marketing, Print and Public Interest, NGO

Don’t die for me. A love book written by men who abuse women.

In the last six years 680 women have been murdered in Peru by their partners. To raise awarness about this delicate issue, Circus GREY and Vida Mujer, a peruvian NGO dedicated to women’s rights, have just released a book titled “No te mueras por mi” (Do not die for me).

The white side of the book features 25 apology letters, emails and text messages written by abusive men to their girlfriends and wives after episodes of domestic violence. Their apologies sound genuine and for a Ssplit second we believe them too. The black part of the book, however reveals the dark events that followed after these apologies were sent.

Finally, the book gives you a parting message and a hot line to call for help. “If you are being abused don´t become another page in this book”.

Advertising Agency:Circus Grey, Lima, Peru
Executive Creative Director:Juan Carlos Gomez De La Torres
Associate Creative Director:Emiliano González De Pietri
Creative Director:Charlie Tolmos, Celso Zelaya
Copywriter:Renato Martinez, Alejandra Gomez De La Torre
Art Director:Tony Cruz, Giancarlo Rodas
Graphic Post Production:Manuel Moreno
Agency Producer:Renzo Merkt
Project Coordination:Charo Malaga, Brenda Lack
Account Director:Andrea Corvetto
Photographer:Alex Freundt
Production Company:Rebeca
Director:Matias Gutierrez
Director Of Photography:Cesar Fajardo
Executive Producer:Alejandro Noriega
Producer:Eduardo Guerra
Production Assistant:Pamela Delgado
Music And Sound Design:Sin Anestesia
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