To communicate Quix’ superior degreasing power, a solution based in chemistry was used. Billboards were filled with water and oil, two elements that don’t mix. At the bottom, a bottle of Quix was placed submerged in the water. The oil, on top, was kept distant from the bottle because of the water.
Creative Director:Fernando Nobre, Fabio Brigido
Art Director:Pedro Reis
Executive Creative Director:José Borghi, Fernando Nobre
Agency Producer:Walmir Coronate, Douglas Almeida
Planning:Gabriela Soares, Thaís Frazão
Account team:Robert Filshill, Paula Borges, Graziela Guido
Client Approval:Francisco Diaz