Unicef: Home Street Work

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People don't like to be asked for money on the streets, actually they bother but, we found out that if we talk about education, people actually want to help. So we invited them to become UNICEF donors, to continue working for education and the rights of millions of children in Mexico. Because a kid asking for help with his homework can be one kid less working on the streets.

Advertising Agency:JWT, Mexico City, Mexico
Vp Creative:Gabriel Vazquez
General Creative Director:Luis Gaitán
Creative Director:Aléxandros Durán, Francisco Ferro
Head Of Art:Oscar Cuevas
Art Director:Alicia De Souza, Jorge Becerril, Itzel Oropeza
Copywriter:Sebastián Muñoz, Flor Tepexicuapan
Agency Producer:Sebastián Zash
Production Company:Contenido Neto
Director:Miguel Angel Liendo
Account:Denise Pérez, Luisa Navarro, Diego Morones
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