The Reality: Launch campaign of FarCry 4 videogame. The insight came from one of the main differential assets of the game: Far Cry is extremely realistic. We found a way to bring the reality of the game to the reality we live in. Far Cry The Reality was starred by the six famous video game youtubers in Spain that already had millions of followers. They had to experience the video game in real life, confronting the same challenges as the main character of Far Cry 4.
Executive Creative Director:Enric Nel-Lo
Creative Director:Matías López Navajas
Art Director:Alejandro De Antonio, Nacho Gomez, Jesus Martinez, Marcos Lozano
Head Of Production:Carmen Orbe