Sanuk: Never uncomfortable

May 30, 2015Filed under Film and Fashion, Clothing, Footwear

Working with the show's writers, Ignited created this “circle of comfort” stunt to demonstrate that no matter how uncomfortable a situation, Sanuk shoes will always keep people comfortable. Instead of a traditional TV spot, Ignited and Sanuk chose to go the more unique route of creating a branded segment on a popular late night show in an effort to convey Sanuk’s comfort messaging in an organic and humorous way.


Advertising Agency:Ignited, USA
Chief Creative Officer:Eric Springer
Art Director:Kevin Smith
Creative Director:Kevin Samuels
Copywriter:Kevin Samuels
Copywriters:Joseph Katool, Brian Hallisey
Producer:Mike Dobbs
Senior Producer:Sam Helphand
Account Director:Christel Roldan
Account Executive:Janai McElroy
Photographer:Gary Copeland
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