Samsung Smart Play-Board: For the full potential of every child

May 06, 2015Filed under Promo, Design, PR, Electronics, Technology, Games, Toys and Education

Samsung Smart Play-Board is an experimental game-board intended to generate insights on the child’s behavior and preferences, enabling parents and teachers to design a learning path built upon the uniqueness of his own potential. Because the earlier a talent is recognized, the better it can be developed.

As a child plays with the device, it sends data on the individual’s behavior to a designated Samsung smartphone app so that each child’s multi-intelligence profile can be matched with tailor-made educational activities. The project began with Pietro Rigamonti, a digital artisan attending Samsung Maestros Academy Master’s Degree course at IED - European Institute of Design, and has been further developed with a team of scientific endorsers.

Samsung Smart Play-Board is an open-source platform, easily customized and improved and, above all, a chance to generate invaluable data about our individual learning styles and the explosive creative potential of childhood. For this reason, the University of Macerata has already endorsed the project, starting a beta-testing phase in select Italian pre-schools.

Advertising Agency:Leo Burnett, Milan, Italy
Executive Creative Director:Francesco Bozza, Alessandro Antonini
Creative Director:Christopher Jones
Copywriter:Alice Jasmine Crippa
Creative Technologist:Alice Jasmine Crippa
Art Director:Andrea Muccioli
Creative:Alessandro Polia, Nicoletta Zanterino
Social Media Manager:Raffaella Ramondetti
Pr:Alessandra Montresor, Maria Teresa Genovese
Project Manager:Andrea Castiglioni
Managing Director:Niccolo Arletti
Account Director:Viktoria Ovtcharenko
Account Manager:Federica Giacomotti
Producer:Maria Luisa Crisponi
Film Director:Davide Enrico Agosta
Production:DEA Production, Bloompix
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