Pernod Ricard Brazil Jameson Irish Whiskey: It Was a Barrel

May 08, 2015Filed under Film, Design, Online and Alcoholic Drinks
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Jameson Irish Whiskey presents: IT WAS A BARREL. It left the ancient Jameson distillery. Made its way through Midleton and Cork, Ireland...to the Port of Cork. From there, it came to Brazil and became raw material in the hands of 2 artists, with very different skills. Niveo used his talent to create a typography carved into the wood from the barrel. Which then became a series of posters and a True Type (Barrel.ttf) which is available to download. Cintra used his talent to make two drumsticks out of the barrel slats. With them, he composed and recorded the tune “It was a Song”, which is also available to download. That is how a barrel surprised all of your senses. In the forms of art, music and the best Irish whiskey.

Advertising Agency:F.Biz, Sao Paulo, Brazil
Creative Director:Marcelo Torma, Marcelo Siqueira
Art Director:Marcus Tomaselli, André Batista, Marcelo Torma
Copywriter:Rodrigo de Castro, Marcelo Siqueira
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