Pequeño Editor: Tree Book Tree


In the Argentine publishing industry, 1,500 titles are published per year, 6 million copies per month, and more than 45 million pages are printed per day. The raw material to produce them comes out of trees. That is why, Pequeño Editor, an independent children’s book publisher, found the an opportunity to stand out - in an industry controlled by huge publishers - by raising environmental awareness in the public opinion so they would spread the book’s educational message.

Advertising Agency:FCB, Buenos Aires, Argentina
General Creative Director:Tony Waissmann
Creative Director:Diego Rubio, Sebastian Fulgencio
Art Director:Emiliano Cortez
Copywriter:Daniel Arango, Dardo Pérez
Director:Guido Cassini
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