Hong Kong is crazy about sneakers, it even has a street named after it. To celebrate Air Max Day, we created interactive installations that showed how this iconic sneaker has been a part of its popular culture since its debut in 1987. Five local born artists illustrated how each Air Max model has a Hong Kong story for each year. To take people back in time, each installation had the 5 human senses of 'sight, sound, smell, taste and touch’ hidden in the art. These multi sensory installations virtually took people back in time to re-experience familiar local memories.
Chief Creative Officer:Reed Collins
Creative Directors:John Koay, Paul Suters
Art Directors:John Koay, Anita Ng
Head Of Creative Technology:Craig Mason
Group Account Director:Penny Chow
Account Manager:Ava Lee
Account Executive:Faye Kwong