Maria da Penha Institute Fighting Against Domestic Violence: The Hidden Truth

May 27, 2015Filed under Media, Mobile and Public Interest, NGO

Thousands of women are beaten each year in Brazil. An average of 5 females every 2 minutes. And to show that remaining in silence is one of the major reasons how this problem continues to grow, we created an interactive ad where readers could reveal the hidden truth behind the mundane excuses that most victims use. And understand the importance of anonymous reports can save lives.

Advertising Agency:F.Biz, Sao Paulo, Brazil
Chief Creative Officer:Guilherme Jahara
Creative Director:Antonio Nogueira, Fábio Astolpho
Art Director:Tiago Bastos, Ivan Motta, Bruno Couto
Copywriter:Laura Azevedo
Illustrator:Tiago Bastos
Typographer:Tiago Bastos
Project Manager:Talita Tamara
Account:Juliana Possato
Media:Larissa Cembranel, Michel Carneiro
Planning:Guilherme Sampaio
Motion Designer:Alexandre Arantes e Wesley Martins Silva
Tecnology Director:Nicholas Almeida
Gerente de Tecnologia:Marcelo Vieira
Tecnology:Agnaldo Jardim Gonçalves, Thiago Caetano, Eduardo Magaldi
Digital Production Company:F.Biz
Filmmaker:Moreno Gonçalves and Joene Knaus
Production Company:Conspiracao Filmes
Photographer:Fred Ouro Preto
Film Director:Fred Ouro Preto
Sound Production Company:Antfood
Agency Producer Manager:Iara Demartini, Anna Luisa Ferraz
Agency Producer:Daniela Freitas
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