Kasperle: March of Toys


In Guatemala, more than 1200 children a year vanish. More than 3 a day. To protest against that, we made the first March of Toys. Thousands of toys took Guatemala’s main avenue and manifested under the motto “A missing child, an orphan toy”.

Advertising Agency:BBDO, Guatemala City, Guatemala
Creative Director:Diego Lanzi, Rodrigo Costas Ferreira
Art Director:Christian Acevedo, Andrés Anleu, Karla León, Marvin Girón
Copywriter:Rodrigo Costas Ferreira, Diego Lanzi
Photographer:Luis Ortega, Diego Cervantes
Account Director:Daphne Jager
Additional Credits:María Fernanda Gutierrez
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