Hansaplast Footcare: Feet Mag

May 08, 2015Filed under Design, PR and Health, Beauty, Pharmaceutical

Our feet finally have the place they deserve ! To create an event around its new range of footcare products, Hansaplast created a revolutionary magazine with the help of BEING France : Feet Mag. No more boring brochures with product features, Feet Mag is a luxury magazine for women and their feet. Each product description is carefully integrated in the heart of the sections of the 80 page long magazine written especially for the occasion. But to top it all off, it also has a special feature that makes it unique. Feet Mag was designed to be read by turning the pages with your feet ! In fact, Feet Mag uses a bigger type to allow you to read from further away, and the weight and texture of the paper were selected for easy page-turning by foot.

Advertising Agency:Being, Paris, France
Chief Creative Officer:Alasdhair Macgregor-Hastie
Creative Directors:Thierry Buriez, Elzear De Trentinian
Art Director:Agathe Lunel
Copywriter:Arnaud Lecarpentier
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